Scandinavia’s largest photo equipment store, Japan Photo, asked me to make a promotional film for their biggest stand ever, at the Photo Exhibition at Lillestrøm, Norway. I focused on presenting the film in a view that gave the viewers a good overview of the entire stand, and show it as a positive experience for both the visitors and the people working there. I also decided to make the transitions look like browsing through a photo album, to further illustrate the pleasant feeling, and the importance of Cewe Fotobok (Cewe Photobook), which is one of the the best selling products at Japan Photo.

The filming conditions was actually a bit of a challenge, due to the strong colours and variable lighting, but with some tweaking in the post-production, the results turned out quite satsifying. The film is now available at Japan Photo’s official Youtube-channel.

In addition, I made a design for their channel. To see it, you can click HERE!